Does your Offer Have This?

One of the things I struggled with most when starting a business was making an offer.

It sounds simple, right?

Nope. Turns out it’s not that simple.

Now, maybe for some people it is.

And maybe I have some learning disability or something.

But why put some weird label on myself. Who knows if learning disabilities even exist.

It’s like that person on twitter who says “IQ is everything” when it comes to success.

Maybe he’s right. But that sure as funk doesn’t help me.

I wasn’t even the top grade getter in my high school Mr. twitter guru.

Anyway, back to offers.

So the one thing I noticed when I was trying to make an offer was this…

I didn’t focus on the outcome enough.

And the truth is…

People buy outcomes.

They don’t buy based on any feature or even any benefit.

They want a real outcome.

If you don’t provide them with a strong outcome, they will go elsewhere.

Plus, in today’s day and age, people have 5,000,000 different ads bombarding them all day on social media. So they will certainly have other options.

I know that sounds a bit harsh, but I’m only telling you because I got that very kind of harsh critique on my own offers when I was just starting out.

Yes, it stung.

But after my ego took the hit, I realized they were right.

So now, every time I write an offer, I think about the outcome.

You can think of it as “beginning with the end in mind.”

What is the final product we’re looking to have here?

How is the prospect going to feel?

What are they going to look like?

How are other people going to perceive them? (this one is huge)

All your copy must work backwards from this final outcome.

Your subject line.

Your body copy.

Your call to action.

It all has to streamline to the final version of the prospect.

You might even experiment with writing copy backwards.

For example, say you sell a coaching service to help entrepreneurs lose weight.

You focus on the final result (ripped lean dude who has a successful business).

Then you start identifying all the pain points and find the deep reason why somebody would want to be this lean.

Now, it might not work out, but it’s worth a try.