Case Studies
Case Study: Taking a Boring Event and Making it Fun ($481k in Revenue)
Back in September 2025, I was tasked with writing editorial content for our upcoming FOMC Watch Party Event. Super exciting, right? Not really. FOMC events are boring. We had to make this event a little more interesting to draw readers in. How I Made FOMC Fun I met with our Head Trading Tactician Bryan Bottarelli…
Read MoreCase Study: Tee’ing up a $2 million offer + $55,000 in editorial revenue
We were looking for a new backend offer at Monument Traders Alliance. So we decided to partner with JC Parets, a legendary investor who has over 20 years experience in the trading world. JC had been working on a new product – a unique system for finding and trading “short squeezes” – which is one…
Read MoreCase Study: “Perfect Use of AI, George” ($1500 in sales)
Below you’ll see exactly how I used AI to create a 700 word advertorial selling a trading platform run by Nate Bear. The problem… We had a new promo we were launching called “Profit Surge Aftershocks,” and I was tasked with writing a 500-700 word advertorial to educate the reader and hopefully drive some sales.…
Read MoreCase Study: First $1,500 week with SMS text messages for Oxford
Earlier in 2025, I was tasked with coming up with an SMS plan for my two Oxford Club newsletters. Myself and one of my writers had to come up with a complete segmentation strategy for multiple lists. Right now he had 2 lists. The intent was to send one SMS per day to those lists…
Read MoreCase Study: Our first SMS Sale at MTA
Back in the fall of 2024, I was tasked with playing a substantial role in planning, writing and editing our SMS text messaging marketing for Monument Traders Alliance. And after a few sends starting in mid-January 2025, I’m happy to report that we recorded our first text message SMS sale on January 21. The sale…
Read MoreCase Study: One powerful Lesson from my first $100k week at Oxford
Earlier this year, I was lucky enough to hit a milestone and generate more than $100,000 in one week with my emails at the Oxford Club. Of course, my copy only had about 20% to do with the actual money being made. The other 80% I’ll share with you in this article. It’s one of…
Read MoreCase Study: $22,000 advertorial using clarity over persuasion
One of the biggest lessons I’ve learned over the past 5 years of writing copy is… Clarity over persuasion. It was tempting when I first started copywriting to want to “sell.” I’d look at all the copywriting books with the “power words” and then I’d use them in my own copy. The problem was I…
Read MoreCase Study: Now hitting $40k per week average at Oxford Club in 2024
Since joining Oxford Club in 2022, I started out with a goal to help them make $9,000 per week for the first 3 months. When I launched my daily premarket recap newsletter for them in April of that same year, my goal was to make them $20,000 per week. I hit that goal to thanks…
Read MoreCase Study: How I boosted revenue by 76% in 2023 at Oxford ($358k total)
Here’s a case study on how I boosted email revenue. To start, 2022 my wake-up watchlist newsletter made $203k in revenue for the year. In 2023, the newsletter made $358k in revenue. Here’s how I increased revenue for 2023. I added more offers to the letter At Oxford, we were lucky to hire a new…
Read MoreCase Study: How to ride the hot hand ($4,000 case study)
Last week we struck while the iron was hot. Our guru Nate Bear had been crushing the AI market with some massive winners. He also publishes a weekly watchlist in the newsletter I write daily for Oxford Club. And that’s where I found my transition for a sale. So I ended up meshing his watchlist…
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