Email List Building Win: 10,000+ names added at $15 CPA (Plus $13.6k in sales)
At Agora, the lifeblood of our business is front-end names.
You might’ve heard of the front-end/back-end model before.
If not, I’ll mansplain…
It’s a simple front-end offer for a low price point, followed by a back-end offer with a higher price point.
You spend money up front to get the names that eventually become front-end subscribers, then you make all your money on the back end.
But, I decided to try something different at Agora. I ended up pushing to the back end sale right away, just to see how it would work. More on that in a minute.
First, the problem at hand.
We needed more front-end names for our division, Monument Traders Alliance.
So I decided to offer a free video course for people to sign up to our newsletters.
Below you’ll see the lead generation campaign for Nate Bear, a technical stock analysis guru at Monument Traders Alliance.
When writing this campaign, I wanted to appeal to the “willful” audience.
If you want to know more about this particular type of audience, check out this article here.
Back to the lead gen campaign.
For this campaign, the offer was a free video series detailing Nate’s chart analysis system he uses to make consistent winning trades in the stock market.
Plus, I also added three bonus modules detailing the mindset required to be a professional trader.
All of this was free once they signed up to our newsletters, Trade of the Day, and the Wake-up Watchlist.
But there was one last thing I added…
Since we didn’t have a front-end offer for Nate yet, I ended up sending a confirmation email to the new subscribers with an upsell to Nate’s back-end service.
After 60 days of running this campaign, we’ve had 4 orders total for $13,600, but that’s not the most important part.
Overall, we’ve spent about $11,722 on ads for this campaign, with a solid $15 cost per acquisition.
So we’re already in positive ROI and now we have front-end names we can convert to our other back-end products within Monument Traders Alliance.
We can also cross-sell these readers to our other offers within Oxford Club and Agora.
Overall, it’s a strong start heading into the fall.
Check out the confirmation email with the push to the sale below.
Plus, when you combine this with our lead gen campaigns for our other gurus within Oxford, we’re at about 60% to break even on ad spend.
To put that in perspective, usually, it takes 10 months to get our full ROI back with a successful campaign, and we’re already 60% of the way there in just 2 months.
The exciting part is there’s now a possibility to add another front-end confirmation email to test against Nate’s back-end confirmation email.
Some takeaways for your business
If you have an awesome product or service, don’t overthink the lead gen campaign. In the case of Nate, I just took some content he already recorded and packaged it onto a landing page. Then I wrote a confirmation email for those who signed up pushing to his backend service.
Here’s some other examples that could work for your business…
- If you’re a guitar teacher, you could launch a free video series talking about the most essential chords, tone, music theory, and maybe how to play some basic songs.
- If you’re a meditation guide, you could launch a free educational video series detailing the best types of meditation and show why you’re an authority on the subject.
- If you’re in finance, you could talk about some hot stocks that people should consider getting in on and make a list explaining why they could be profitable.
The goal should be to give some real solid value that people could use that day to improve their lives.
Another great thing about a video series is you can also establish a real, genuine connection.
In the days of everything being online, it really makes a difference when your customer can see your face. This is a getting-to-know-you phase that’s as important as your welcome sequence.
Once people sign up to your newsletter, you can start sending them consistent messaging and push to your back-end and front-end products.
Your action plan: Go out and dig up some old content you’ve created or look at some trends in your industry and create a lead gen campaign around that to bring in front-end names to your list.
Now go make some money!