Here’s what really makes a difference in email revenue (Focus on These)
When I was just starting out in copy in 2017, I already had a leg up.
I knew how to write from my journalism days, so I could write copy at a B- level without any additional training.
Sidenote: B- copy still sells by the way. So even if you’re not Gary Halbert or John Carlton yet – know you can still make money as a copywriter. Don’t let the gatekeeping losers bring you down.
Rant over. Back to my main point of this article.
The truth is… I didn’t understand the business aspect of writing, which led to me focusing on the wrong things.
I’d spend hours trying to craft the perfect sentence.
I’d rewrite and edit and rewrite again.
This led to me feeling exhausted and burnt out. I couldn’t write another email that day even if I wanted to.
I caution you to avoid this perfectionism when first starting out.
It’s silly, and odds are obsessing over writing wont make a big difference in your sales.
Instead, focus on these things and watch your sales take off.
- Hooks: These are so important. One good hook can draw a ton of attention. Yes, the copy still has to deliver the goods, but good hooks will get your stuff read – and that’s half the battle.
- Consistency: How many times are you emailing? Just once a week. That’s fine. Just remember consistency wins in the long run. So be consistent about writing once a week and do your best to keep that streak.
- Offers: These can make or break your sales. If you don’t know how to optimize your offer, consider reading this article about outcomes. Also think about upsell offers and ways to add revenue with bonuses. Do this naturally and you’ll have a sustainable funnel for generating consistent revenue.
- Audience: Do you have a starving crowd who wants exactly what you’re selling? If so, then you’ll have a lot easier time writing email copy that sells. If not, ask them directly in your emails what they’d like to have. They’ll tell you.
- List size: If your list is only 30 people, you’re not likely to sell millions of dollars worth of products. Sales are a numbers game to some extent. However, quality is also important, and small mighty lists do more sales in the long run than lists with 25,000 lukewarm buyers.
- Price points: Your product might cost $30, or $3,000. This will impact your total revenue and buyer behavior for obvious reasons.
- Positioning: How are you presenting yourself? And I’m not talking about being an email guy or a facebook guy. I’m talking about what’s the primary result of what you’re offering. Are you increasing revenue by $10,000 a month? Are you increasing a specific email metric? Those are both very different positioning.
In short, there are a lot more important factors than just writing a nice sentence.
If you’d like to know more about how I can help you with those factors,
Click here to learn about how I manage emails list to make companies multiple seven figures.