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Worrying about the wrong things (I stay broke when I do this)
The key point of writing is NOT to prove you’re a wordsmith. It’s not impressing my friends. It’s not to show my clients I’m an awesome CoPyWriTeR. Instead, it’s about communicating my business findings clearly. It’s about showing I know the truth of how to generate money Sharing the findings of my work is what gets…
High-quality problems to have when I’m writing
A low level problem I have when writing is… “What do I write about?” When I get to the higher level, the problem then becomes… “I’ve got so many ideas, which is the best one?” Then I ask myself… “How do I make this writing land with maximum impact?” Then I ask myself…. “How can…
If this is all I do, I’ll have an endless supply of creative ideas
If all you do was free write for 2 minutes a day, and abide by the mechanics of writing. you’ll never run out of creative ideas.
How to Write Faster Without Relying on Artificial Intelligence
When it comes to writing in your authentic voice, I need to lots of raw material to work with. Quantity breeds quality. Remember, document yourself consistently without judgment. Plus, remember the fundamental mechanics of what makes writing special and unique. In the day and age of AI slop, those 2 points are more important now…
When I’m tired of writing about the same thing
I’ve been writing copy for almost 8 years now. The job of a copywriter is repeat the same message over and over and over again. I’ve had to write about the same products over… and over… and over. People might think that sounds boring, and they’re right. However, it’s often right when I start getting…
Letting go – why needing to create something amazing will shut my creativity down
It’s the attachment to the outcome. The need to create something amazing that kills my creativity. So if you just get back to free writing, documentation of what is coming up, what is present for you, what is real for you, what is current. Then trying to find ways to relate that to what your…
It is not my place to tell you how to write in your voice
I can’t help you write in your own authentic voice. Only you can do it. However, your voice has two components. The first is… what you say. The types of things you talk about. What you are selecting to publish. The next part is… how you say it. Your voice is already stronger when you’re…
When I don’t feel like freewriting or life gets in the way
Often times I don’t always feel like writing. Sometimes life gets in the way. Maybe something comes up. The truth is… This is resistance 101. So when this happens… I ask myself… “What is my minimum viable commitment?” My minimum viable commitment is 2 minutes a day. That’s it. I write for at least 2…
One of the biggest obstacles when writing for authenticity
One of the biggest obstacles for writing like my authentic self is friction. If it’s getting in my way of sitting down and getting the writing done, then it’s friction. As you might imagine, there’s a lot of stuff that gets in the way. Being tired, hungry, sore, worried, burnt out. All these things can…
The only piece of advice I’ll ever give
I don’t give people advice. The only piece of advice I could ever give would be to be yourself. Don’t latch onto things – because often that thing you’re latching onto is most likely predetermined and isn’t really you. Sure, you can take inspiration from others. But that’s all that is – is inspiration. It’s…
They erased my memory
When I was born, they (the universe) erased my memory. One of the main purposes of life is to regain my consciousness. It’s part of the fun. Like a video game I start from level 2-3, and gradually move up. I become radically successful when I discover what those levels look like to me. Each…
The purpose of ideas (don’t overthink this)
Often times when I used to write my ideas down, I would feel like I HAD TO write about them. Then I’d feel guilty, like “oh, I have these ideas still and I can’t write about anything new until I write about these old ideas.” It was a good way to psyche myself out and…
Feeling energized by my writing and ideas
I used to think I needed a “content calendar” or some way to plan every thing out. I imagine that can work for some people. I think it can be a good idea to have some structure on when you’re going to write as well. For example, I like to write in the morning. However,…
“I gotta write this email to get this sale”(how needy of me)
One of the biggest ways to stifle authentic creativity is to write from a place of “I gotta get this sale.” This is called “selling from your heels.” It creates tension, and it often leads to writing that comes off as less energized or interesting. But overall, it also means you don’t really believe in…
Ideas are easy, but creators often struggle with this next step
Earlier this year, I was going through a brainstorming session for promos at Oxford Club. These brainstorms of one of the most enjoyable things I do. However, they actually kinda suck. I’ll tell you why in a moment. But first, here’s how the brainstormings typically go. Some of the smartest financial minds and creative copywriters…
Micromanaging Your writing and how it could cost you flow
I’m weird sometimes. I notice there are times when I self-sabotage myself when writing. This usually happens when I’m… Spending hours editing and obsessing over every sentence In “hustle mode” thinking it’ll be amazing at the end (that’s usually my ego talking) Worrying about what others are going to think of it (that’s where my…
A simple method to unlock more “higher self” in your writing
One of the key parts of our reality (especially now in the age of AI) is distortion. Distortion is the opposite of truth. Like you can’t have light without dark. You can’t have truth without distortion. A lot of coaches and gurus feast on this distortion. They create a view of life that’s universally accepted…
Case Study: Taking a Boring Event and Making it Fun ($481k in Revenue)
Back in September 2025, I was tasked with writing editorial content for our upcoming FOMC Watch Party Event. Super exciting, right? Not really. FOMC events are boring. We had to make this event a little more interesting to draw readers in. How I Made FOMC Fun I met with our Head Trading Tactician Bryan Bottarelli…
Authentic Writing comes alive when you’re doing it fast
Often times, when we sit down to write, our inner critic shows up. As we start writing, the inner critic starts saying “no that’s not very good, delete that. Someone might see it.” Then we listen to the editor, and we delete what they told us to delete. Now our train of thought is messed…
Getting Your Inner Editor to Shut. the. F. up
When it comes to sitting down and writing something high energy, it can be tough. Not because we’re not smart. Or we’re not interesting. The reason our writing often comes out low-energy and uninteresting is because we’re constantly censoring ourselves. We worry about writing to please somebody so they’ll pay us (get the sale). We’re…
Why “Following Your Bliss” won’t help you find your voice
Back when I was in my 20’s, I knew I wanted to write for a living. But what would I write about? How would I get paid for it? I didn’t know. When asking for advice, I’d often receive two specific types of responses. One was… “Do what you love and everything will work out.”…
Self Expression Through a Local Art Piece
I can’t tell you how cool it is when you find art that gets your brain going in a lot of interesting directions. I recently bought this piece from local Charlottesville, Va. artist Annie Temmink (hi Annie!). You can find more of Annie’s work here. I’ve been sitting with this piece in my living room…
Case Study: Tee’ing up a $2 million offer + $55,000 in editorial revenue
We were looking for a new backend offer at Monument Traders Alliance. So we decided to partner with JC Parets, a legendary investor who has over 20 years experience in the trading world. JC had been working on a new product – a unique system for finding and trading “short squeezes” – which is one…
4 Ways to Find Amazing People to Work With (And Make Them Money)
Look, a lot of people will tell you that your copy must be A+++++ to get great conversions. Not true. In fact, perfect copy isn’t even the most important thing when it comes to getting amazing conversions. Yes, you need to have good copy. But you also need… A good product A good offer An…
Energy Vampires and Boring Relationships
It’s Easter, and I’ve been reading up on different versions of Jesus and what his rising meant to each denomination. It’s interesting. Each denomination has their own way of looking at it, and I think each side adds their own unique truth to the pie. I’ve been resonating with the Eastern Orthodox version lately, about…
Case Study: “Perfect Use of AI, George” ($1500 in sales)
Below you’ll see exactly how I used AI to create a 700 word advertorial selling a trading platform run by Nate Bear. The problem… We had a new promo we were launching called “Profit Surge Aftershocks,” and I was tasked with writing a 500-700 word advertorial to educate the reader and hopefully drive some sales.…
Transcending the Fear of AI of taking your job
Ever since ChatGPT launched in 2022, I’ve seen an endless barrage of “AI is going to replace you at your job” posts on social media. So I decided to come up with a belief system to transcend the fear of AI. But first, I have to acknowledge the truth. Yes, AI is changing things. Books,…
Case Study: First $1,500 week with SMS text messages for Oxford
Earlier in 2025, I was tasked with coming up with an SMS plan for my two Oxford Club newsletters. Myself and one of my writers had to come up with a complete segmentation strategy for multiple lists. Right now he had 2 lists. The intent was to send one SMS per day to those lists…
Lessons in Idea generation (from a recent Brainstorming session at Oxford Club)
Earlier this week, I was brainstorming ideas for email campaigns with the copywriters at Oxford Club. These brainstorms can be fun, even electric at times. Here’s how this latest one started… So… we had a bunch of “evergreen” campaigns planned. These campaign ideas centered around… Tax season events… Earnings day beat strategies… A bunch of…
Five ways to grow your audience without social media
Back in 2023, I was struggling with getting leads for my business. So I got on a zoom call with some entrepreneurs. They were asking what our biggest struggles were, and I piped up… “I’m struggling with leads” I said. They responded with… “Are you on social media?” “No I’m not.” I could feel their…
Raising your Consciousness for More Money
Early in my 20s, I was always struggling with money. I bought into the “college kid stereotype” that I was supposed to be broke in my 20s. It wasn’t until my 30’s that I started to understand how simple making money actually is. On the surface, money is nothing more than an exchange of value.…
Saying “no” to one-off projects with new clients
When I first started out as a copywriter, I did a lot of one-off sales letter for clients. These typically consisted of a 3,000 – 5,000 word sales letter selling one product. Writing this way was immensely valuable and I learned a lot about how to write long-form copy. The letters I write still churn…
Stuff Your “Shoulds” in a Sack
One phrase I’m becoming more aware of no longer using is the phrase “I should.” I often say to myself… “I should be making X amount of money.” “I should be writing more.” “I should be playing less video games.” This “self tough love” approach sounds nice on the surface, but on a deeper level…
Case Study: Our first SMS Sale at MTA
Back in the fall of 2024, I was tasked with playing a substantial role in planning, writing and editing our SMS text messaging marketing for Monument Traders Alliance. And after a few sends starting in mid-January 2025, I’m happy to report that we recorded our first text message SMS sale on January 21. The sale…
Writing without burnout in 2025
This has been on my mind a lot lately. Hear me out… People’s brains are fried in 2025. They get so much content thrown at them that they can’t digest it. So one thing you can do in 2025 to work smarter and not harder is this… Start recycling your best-performing content You can make…
3 ways to become a better writer (without reading more)
Often times writers will tell you that you have to “read” a lot to be a great writer. I mean… ok sure. There’s obvious value in studying the craft. But in my book, your confidence comes from actually being able to do the thing. After all.. I can watch a lot of movies, but that…
A simple, but effective idea to build your list
Back when I first building my email list, I always had this question… “How do I get people on my email list?” It seemed simple enough. Just write good quality copy and people will show up and get on my list. Eh… Turns out I was oversimplifying it a little bit. The truth is… You…
The Soul-Sucking SKOOL Community Model (and a better alternative)
I’m a peaceful guy. But I have to point out something that’s been bothering me lately. So here it goes… Dear copywriter friends, please reconsider if the SKOOL community model is something you really wanna do. I see more and more business owners switching to this model of… – I’m going to post 1,000 generic…
6 Ways to Increase Average Order Value
I’ve written about Average Order Value in the past and why it’s crucial for understanding a businesses revenue goals and return on ad spend (ROAS). Now, I’m going to show you seven ways to increase average order value. No. 1 – Cross Selling This is a strategy I used for my “Wake-Up Watchlist” newsletter at…
A Vital Metric to Base Content Ideas From (Business Owners Love This)
One of the most important metrics to know for your business is average order value, or AOV. This metric has gotten increasingly popular among copywriters as it’s something business owners require us to understand before they agree to work with us. So here’s a quick rundown of how it works. Average Order Value in a…
Podcast: Drawing Boundaries in Business w/Angie Colee
Angie Colee’s been in the marketing world for 14 years. She’s currently serving as a marketing director for several multi-million dollar companies in New York City, She also just started offering 1-on-1 coaching for business owners to help them unlock greater financial freedom without losing their sanity. I’ve worked Angie personally for over 2 years…
Case Study: One powerful Lesson from my first $100k week at Oxford
Earlier this year, I was lucky enough to hit a milestone and generate more than $100,000 in one week with my emails at the Oxford Club. Of course, my copy only had about 20% to do with the actual money being made. The other 80% I’ll share with you in this article. It’s one of…
The Death of Zoom and a more sustainable way to manage meetings…
Back in 2015, I embarked on a new hobby – latin dancing. It quickly became my favorite thing to do. I’d spend countless hours in dingy clubs, trying to get a little better each day. But then in 2020, the pandemic happened, and suddenly I couldn’t go dancing anywhere. I tried numerous online dance communities,…
What Deep Research Looks Like When Managing an Email List…
Before I start working with a new email client, one thing I like to do is… Get as much info from the business as I can. I want everything from them. Books ebooks Any brand voice guides they have Product description lists Samples of their best content (blog posts, any bonus PDFs, upsells, cheat sheets,…
Here’s what really makes a difference in email revenue (Focus on These)
When I was just starting out in copy in 2017, I already had a leg up. I knew how to write from my journalism days, so I could write copy at a B- level without any additional training. Sidenote: B- copy still sells by the way. So even if you’re not Gary Halbert or John…
When writing offers, don’t do this
One of the biggest mistakes I see coaches and course creators make is… They sell knowledge, not outcomes. Sure, there is some level of knowledge transfer when you sell a course or coaching service. But the truth is… People don’t buy your book. Your PDF template. Your 12-module course. They buy the outcome it’s going…
The nuts and bolts of your brand voice…
After reading this article, you’ll understand what voice is. It will also give you some broad stroke ideas for how you can start understanding your own voice. Keep in mind, your brand voice and your personal voice aren’t necessarily the same thing, in fact the two can be very different. So don’t worry about caught…
My experience with stoicism (2019 – 2020)
Back in 2019, I signed up with a fitness trainer Mario Tomic, who specialized in stoicism. Mario is like a rock. He was an incredible display of what discipline and consistency can do for someone. And up until this point, I hadn’t ever considered the idea of finding joy in living a simple life. I…
The Difference Between Voice and Brand
The other day I was talking to Justin Blackman, a former copywriter who runs an amazing workshop to help people write in the voice of their clients. If you’re not on his list, definitely check him out. One thing Justin told me was… the voice of the brand and the voice of the business owner…
How to Accept Feedback on Your Copy (This Changed Everything for me)
If there’s one thing I’ve learned about copy over the past six years, it’s this… Good copy is a feedback sport. No matter how good I think I am at writing copy, I know it’s impossible to know how good it is until I show it to somebody or send it out to an audience.…
The 12 Best Email Flows for Generating Revenue While You Chill
When it comes to generating revenue with emails without lifting a finger, you’re going to love email automations. Once you install these, it’s like printing free money for your email marketing. Here are 12 email flows you’ll want to consider for your email campaigns. 1. Cart Abandonment Sequence You’ve likely gotten this one before. If…
Case Study: $22,000 advertorial using clarity over persuasion
One of the biggest lessons I’ve learned over the past 5 years of writing copy is… Clarity over persuasion. It was tempting when I first started copywriting to want to “sell.” I’d look at all the copywriting books with the “power words” and then I’d use them in my own copy. The problem was I…
One way to hurt your course sales (and what to do instead)
Since 2010 when I graduated college, I became an online course junkie. I bought course after course after course after course. I’m still recovering – it’s like any bad habit – you have to stay aware or else it can catch you again. Trying to study everything from business, fitness, women and dating, fantasy sports…
Five Ways to Supercharge Emails for Revenue
Often the smallest tweaks can make a big difference in your email sales. Sometimes you don’t need a big new offer or a sexy discount. Here are a few ways for you to make sure you’re maximizing the amount of revenue you’re making. 1. Send more emails This sounds obvious, but you’d be surprised how…
Case Study: Now hitting $40k per week average at Oxford Club in 2024
Since joining Oxford Club in 2022, I started out with a goal to help them make $9,000 per week for the first 3 months. When I launched my daily premarket recap newsletter for them in April of that same year, my goal was to make them $20,000 per week. I hit that goal to thanks…
Looking for Content Ideas? Start here
One of the best ways to find content ideas I’ve found is… Take them directly from your audience. For example, with one of my clients, their product involves a community chartroom. In the chat, people are constantly asking questions and sharing ideas. My client will give a quick answer, and then I’ll take the most…
Five Things Your Offer Must Have
The other day I had a online coach reach out to me in the Bankable Content Community. He wanted me to look over his offer. And I took a look. One of the first things I noticed was there was too many offers in one document. He had 3. A beginner offer, an upset and…
5 Signs of a Good Course/Coaching Program
Back in July 2019, I stepped on a scale one morning. I saw the number 140.6 pop across the little digital screen. Back in January 2019, I was 166 lbs, and my goal was to lose 26 lbs by July. It was the goal weight I set for myself when I came into the new…
Why Repurposing Content is Crucial for More Sales
If you’re a coach or course creator, you likely have a ton of useful information that you could repurpose to turn into more sales for you. Just the other day I was working on a bonus PDF for a business coach. This person just had a 1-hour long webinar on social media marketing for business…
Your Online Course Must Provide This One Benefit
Back in 2019, I stepped on the scale one hot July morning. The number read, 140.6 lbs. I felt relieved, overjoyed and proud of myself. Back in January of that same year, I weighed 166 lbs. I had finally discovered the secret to not only losing, but even more importantly… I learned how to see…
Are you accidentally raising objections in your email copy?
The other day I was writing an email for a client. I was pushing a social media ads call for some of their exclusive members. One thing I said in the copy read like this… “This event is for you if… Benefit 1 Benefit 2 Benefit 3 I didn’t know it at the time, but…
Case Study: How I boosted revenue by 76% in 2023 at Oxford ($358k total)
Here’s a case study on how I boosted email revenue. To start, 2022 my wake-up watchlist newsletter made $203k in revenue for the year. In 2023, the newsletter made $358k in revenue. Here’s how I increased revenue for 2023. I added more offers to the letter At Oxford, we were lucky to hire a new…
Does your Offer Have This?
One of the things I struggled with most when starting a business was making an offer. It sounds simple, right? Nope. Turns out it’s not that simple. Now, maybe for some people it is. And maybe I have some learning disability or something. But why put some weird label on myself. Who knows if learning…
Email Win: Empathy Copy That Hits a Nerve ($8,900 in sales)
Last week, I was writing a call-to-action for a newsletter I ghostwrite on at Agora Financial. Not sure if you’re following the markets lately, but they’ve been down to start January 2024. So needless to say, investors are worried. When the indexes go low, it makes it more difficult to sell our back-end products. Which…
When Your Sales slump, Here’s a Good Rule of Thumb
It’s common for all of us to experience a slump in sales from time to time. And it’s tempting to blame other factors for our lack of money. “Oh man, the stock market sucks and everybody is afraid to spend money.” “People just don’t want to spend right now.” “It’s a weird world out there…
Update on My Teststerone: Turns out it’s low (and so are my Vitamin D levels)
Disclaimer: This is not health advice and any health questions you have you should consult with a qualified professional. This series is to show you my health journey as I discovered back in 2019 that poor health played a big part in running a business. ——————————————————————————————————– Back in 2019, I joined a fitness program and…
Going from good to great as a copywriter (lessons from last 2 years)
From 2022 to 2023, I made it my mission to evolve as a copywriter. I started out at Oxford Club in January 2022 and created my first front end product. It’s made close to $1 million in sales to our back end products after nearly 2 years of consistent publication. Here are a few lessons…
Using your own humor in copy to increase open rates
Humor is a tricky thing in copy. Get it right and you can really see a boost in sales. Do it wrong and you’ll induce a lot of eye rolls and turn people off. Now, I still haven’t quite figured out how to be funny to everyone in my copy. In fact, I’d argue it’s…
Email Win: How to Use AI to Capture Brand Voice
Today was a day. After over one year of studying AI and learning about prompts, I’m finally starting to see how it can write more like a human being. Now, I’ll just say something up front. I’ve been around this planet for about 35 years. I knew life before the internet. I knew life after…
Seeing what my insides look like in 2024 (Maybe I need more T)
Back in 2018, I finally achieved a major goal. I left my 9-5 job to start my first copywriting gig. The best part about this gig was… I finally had some time on my hands. I only had to work 4 hours a day. So I decided to make a big decision for myself. I…
Email List Building Win: 10,000+ names added at $15 CPA (Plus $13.6k in sales)
At Agora, the lifeblood of our business is front-end names. You might’ve heard of the front-end/back-end model before. If not, I’ll mansplain… It’s a simple front-end offer for a low price point, followed by a back-end offer with a higher price point. You spend money up front to get the names that eventually become front-end…
What type of customer do you want to attract? Here are the cheat codes
When you were younger and played video games, you’re probably familiar with the term “cheat codes’ In terms of me, I used to have this fancy controller with all these extra buttons. One of them had a special “turbo mode” that allowed me to do everything in a game faster than before. For example, Mario…
Case Study: How to ride the hot hand ($4,000 case study)
Last week we struck while the iron was hot. Our guru Nate Bear had been crushing the AI market with some massive winners. He also publishes a weekly watchlist in the newsletter I write daily for Oxford Club. And that’s where I found my transition for a sale. So I ended up meshing his watchlist…
Bankable Win-Back Sequence Breakdown #1: dBrand
As an e-comm brand owner, tell me if this has happened to you… You login to check your email marketing stats. And eureka! You notice you’ve got some new subscribers. Maybe some of them came from your opt-in and bought a product. Then… 30 days or 40 days go by and you notice… These subscribers…
Bankable Welcome Sequence Breakdown #1: Black Magic Alchemy
A welcome sequence is far and away one of the most important pieces of email copy you’ll ever create for your e-commerce business. It’s the first chance for you to make an impression on your reader. Keep in mind… This reader just opted-in to your email list somehow. So they’re curious about you. Their buying…
My Book Producer: Keith Howard
This is the podcast episode where Keith and I talked about how to create a book based on your expertise. If you’re an ecomm brand owner, you’ll want to check this one out. Lots of good lessons in how to be authentic with your voice. Click the play button below to listen to the full…
Case Study: How to Write a story without sounding like an egotistical weirdo ($3.4K case study)
As an e-commerce brand owner, often when we want to share our story, but worry about coming off as too “braggadocios.” We also think it’ll sound boring and nobody will care. But the truth is… People want to learn about you and your product. Assuming you’ve researched and know what the market wants, there’s a…
Got a high price point product? Try this before asking for a sale
As a business owner, it can be tempting to fall in love with pushing your most expensive product right out of the gate in your emails, But nurturing your subscribers and building that customer relationship is vital – especially as you warm them up toward a back end sale. The truth is… Your customers will…
My review of Escape Velocity in Copy Chief
When I first started as a copywriter, I tried everything to make sales. Back then, my goal was $10k a month. But the truth is… I didn’t even make $1k until over a year after I decided to make copywriting my full-time job. And believe me… I tried everything. I put $20 bills in envelopes…
Case Study: My first AI-generated email (an $839 profit in less than 90 minutes)
By now you’re probably tired of hearing about artificial intelligence. Everybody has some weird ChatGPT template they want to sell you these days. However, I’m here to show you that when you use ChatGPT for your newsletter – you can see some amazing results. But only if you know how to use it properly. In…
Worry about getting sued? Make sure to include this in your testimonials
One of the biggest worries business owners have is getting sued. Case in point. I’ve been managing multiple finance e-letters for over a year now. And one thing I’ve found crucial when putting together content is… Your copy must be compliant with the regulations of your niche. Regarding the finance niche, we have the FTC…
The real reason you’re not getting sales (Hint: It’s not your content or traffic)
A complaint I’ve heard from entrepreneurs (especially highly sensitive empathic ones like myself) is… “People love my free stuff but when I ask for a sale nobody buys.” Ugh. I won’t lie… Seeing amazing entrepreneurs with incredible content struggle to get sales really chaps my hide. The truth is… A lot of these entrepreneurs have…
An email framework to sell a $1,500,000 product for colder traffic
When running an offer to colder traffic, sometimes it can help to include a “warm-up” piece to educate the reader and increase their awareness of a new product. That’s what I did here with this advertorial in the finance niche. The problem we had We had a product we were looking to launch at a…
Stop obsessing over open rates (here’s what really matters for revenue)
One thing I’ve discovered after writing email copy for almost 5 years is… Open rates matter less than you think. They’re just one metric. Case in point. I wrote an email in the health niche that sold for $2,324. The open rate for that email was 10.77%. Check it out below… As you can…
I made Kevin Rogers laugh (and won a copywriting contest)
Back in 2021, I entered a writing contest where I wrote ‘benefit bullets’ for a podcast. Spoiler alert: I won. Here’s the receipt from the man Kevin Rogers, himself. ^^ Now, I didn’t do it alone. I actually got some great advice from a fellow copywriter named Jimmy Parent. If you don’t know Jimmy, he’s…
3 key takeaways from messing around with ChatGPT for copywriting
Not sure if you’ve heard… There’s this thing out called ChatGPT (lol just kidding unless you’re living under a rock you probably heard of it by now). If you don’t know what ChatGPT does, picture it like a robot that can answer any questions you have on a whim. Imagine google, but instead of sifting…
The WORST way to approach a copywriter for help (a rare negative post)
I’ve never written a post like this before, but feel it’s necessary as I go further along in this journey. I also have no intention of writing posts like this regularly as I prefer to stay positive. So here’s a rare chance to look at “angry” me. Hehe. Here it goes… If there’s one thing…
Case Study: How I tripled email revenue at Oxford Club in 2022 using cross promotion
Cross-promotion is a great way to increase your email sales. This is especially true if you need help getting customers to buy from you again. Case in point. I, along with a team at Oxford Club (owned by Agora), launched “The Wake-Up Watchlist” financial newsletter in April 2022. As of March 2023, I’ve been writing…