When running an offer to colder traffic, sometimes it can help to include a “warm-up” piece to educate the reader and increase their awareness of a new product.

That’s what I did here with this advertorial in the finance niche.

The problem we had

We had a product we were looking to launch at a $2,100 price point, and we needed to educate colder audiences as to what it was.

When it came time to figure out the angle I wanted for the advertorial – I noticed the guru’s trading method relied heavily on chart analysis. So I decided to take some of his examples and break down the basics of his system in an educational style email.

See the examples below…

^^ I took some screen grabs of the key elements he looks for before he makes a trade. His system involves identifying three key elements before he makes a trade. Those elements include a trend, pattern and a squeeze.

In the case above, he’s showing a trend.

The next one shows he identifies a pattern. See below.

^^ Notice how I explain why he likes these elements in paragraph form below the chart.

And lastly, I show an example of a squeeze below.

I also included a belief shift “every stock is like a long distance runner” as well. See below.

The important thing to keep in mind.. .

The goal of an advertorial isn’t to make a sale

The goal is to give the reader some type of value.

We want to have them feel like even if they don’t buy, they’re going to come away with something they can use.

My goal with this article was to have the reader feeling confident they could identify trends, patterns and squeezes in stock charts.

And if they wanted to follow along with Nate and watch his trades and ask him questions in real time, they can learn more about his product by clicking over at the end.

Free value gives come in a variety of ways. There’s pretty much an infinite amount of ways you can do write advertorials since free value gives come in a variety of ways.

You might’ve seen
infotainment-style articles on Buzzfeed

These articles tend to complement the audience (i.e. 15 ways to drink Captain Morgan on spring break) and raise awareness of a product/service.

In my case, I focused on education and giving the reader a clue about how our finance guru uses his system to make consistent winning trades, which is the product.

Sidenote: If you’re wondering how advertorials work within a funnel, they can be used in a variety of ways. Some of those include…

• Email > Advertorial > Long form sales page
• Social media post > Advertorial > Long form sales page

They work incredibly well with colder traffic (since they’re often not as aware about their problem and this article works to highlight the problem more).

In terms of how I did it here….

I used a basic email advertorial > long-form sales page sequence.

There are a lot of other benefits to writing advertorial-style emails.

Advertorials are great for avoiding compliance woes

Unlike social media where compliance can be unpredictable (many business owners and marketers can attest to Facebook/Instagram banning their account for no reason), these advertorials give you more control.

They allow you to write more entertainment/educational style, which makes it easier to avoid compliance issues.  In the finance niche, compliance is a big sticking point, so I love writing advertorial-style emails.

Another great thing about advertorials is you can use them to test different ideas for a product that you can later use in sales pages. Since they’re shorter and usually don’t require as many legal checkpoints as sales letters.

They also give you a chance to test angles for longer promos

Important formatting sidenote: It’s key when writing advertorials to make it look more like a newspaper article. So longer paragraphs are favored over the shorter, punchy writing you see in typical ad copy.

Plus, another key point – if you read this advertorial, you’d notice how it leads into the sales page for the guru’s system. In that sales page, dives a lot deeper into his system and gives legally verified testimonials. So it’s crucial that there’s that congruence there otherwise the reader might feel lost.

But, they still need a call to action

Now, just because this is an adverotiral doesn’t mean you still shouldn’t include a call-to-action. A lot of educational pieces make the mistake of not leading the reader to an offer. This is a mistake because the reader wants to know what to do net. So to finish off the email, I pushed to a livestream for Nate’s Minivan Millionaire Livestream, which is a free video training where he makes live trades and answers questions using his system.

A key point in the finance niche (and any niche really) is there’s nothing more powerful than a demonstration. And Nate killed it in his livestream.

He made several winning trades during the livestream which erased any doubt of his system working. And his product ended up making $1.500,000 within its first 2 weeks of launching. This email was one of the many sends we did leading up to the launch.