I used to have a dog named Stan who crossed the rainbow bridge about 3 years ago. Every…

Short one today since I’m still recovering from a cold. Yesterday I wrote about how my top YouTube…

Last month, I started my own YouTube channel. I said I was going to do this with my mission…

It was pie day, March 4, 2016 to be exact. I was sitting in a pie shop, about…

If you’re a founder, you know your business would get more clients if you just wrote more. But…

I’ve been telling you I’m going to focus on seductive brands and the tactics they use. ​ So I’m doing…

Empathy is one of the cornerstones of deep connection in copy. Get it right, and people feel seen…

Often times I’ll think I have a great writing idea, but that idea is actually something else. Case…

Here’s what surprised me about last week’s “Electric YouTube Hooks Workshop.” The writing was good. Like really good. So the…

One of the things I’m passionate about is the concept of world building within a business. World building…