| It was pie day, March 4, 2016 to be exact. I was sitting in a pie shop, about to confess my undying love to a girl I’d known for a year. The only problem: I could already tell she didn’t feel the same way. I did it anyway.I bought her a pie. She got mad that I was paying and tried to beat me to the counter. Too late. My card was already out. We sat down. I told her. She said, “That’s sweet.” And left it there. Ouch. We spent the rest of the time talking about the weather. Work. Whatever. I couldn’t wait for it to end. I believe incompatibility is a myth. That anybody can connect if they’d drop their guard and say the real thing. I put it to the test that afternoon. But walking out, I noticed something…I was fine. Bummed, but fine. The thing I was most afraid of had happened, and I was still standing. Two weeks later, I asked another girl out. We spent a glorious day together, and she was much more receptive. We’re still friends to this day. I don’t believe in coincidence. I think that positive experience happens because I survived the pie. I’ve also noticed it countless times in my business as well. I’ll get an unsubscribe, but then 3-4 more people flow back in, and they’re more aligned with me than the previous subscribers. Playing it safe leads to nothing interesting. I also see this all the time with the founders I work with. They’ve got something they’re dying to talk about. The weird idea. The method they actually love. The thing that gets them fired up. But they don’t say it. They might ask…What if people think I’m dumb? What if I lose money? What if the audience says “that’s sweet” and scrolls on?So they make the safe video instead.Nobody hates it. Nobody remembers it either.It might get them engagement or “go viral,” but they get no real sales calls from people willing to pull out their wallet. Here’s the thing. Some people will say “that’s sweet.” I know this person definitely wanted me to get out of their life as soon as possible. But the ones who light up when you finally say your real thing? Those are your people. You don’t find them any other way.You can’t be incompatible with an audience you’ve never actually shown yourself to.I’ll be honest. The pie shop girl still pops back into my life now and then.I’m not totally over it. But I’d buy that pie again. P.S. What’s the video you’d make if you knew nobody would judge you? Hit reply and tell me. |
I bought her a pie anyway
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