Last month I made a business intention that I will generate 15k a month.
I keep coming back to it again and again.
Why do I want this much money?
What’s the point?
But the number isn’t the important part.
It’s easy when I go to business events and hear about people saying “I’m scaling my business and making $100,000 a year” and then I think I want that too.
But I found when I really step away and get specific, then I start to understand what I really want.
So here’s what 15k allows me to do…
It prevents me from having to drop everything I’m doing and go do a favor from a boss who’s going to pay me a little bit of overtime, much of which will just get taxed away anyway.
I can go travel to a few places each month. I hate flying and car rides make me sick, but I like experiencing new environments every once in a while, so I don’t need a ton for that.
I can go to a restaurant and not worry about the bill.
I can buy high-quality food.
I can get a gym membership and stay in shape.
I can train Brazilian Zouk regularly.
I can support my inspirational artist friends.
I can do more deprivation therapy to stay relaxed.
I can travel south during the winter to avoid seasonal depression.
I can invest in programs to sharpen my skills and deliver better content for my clients.
Even as I type this, my shoulders are dropping.
I’m feeling more relaxed.
It’s sitting well in my body.
This is a sign that it’s actually motivating for me.
You’re not going to see some advertisement with a guy in a float tank talking about how he’s going to hustle to make 15k a month.
This is not hardcore aspirational poster material.
It’s just what I want.
It’s specific to me.
And that’s the point.
But the next question is then how do I make this money without destroying my soul (a mistake I’ve made many times).
Well, I need constraints.
I need to be able to get this work done in a way that’s fulfilling to me.
That doesn’t mean I’m always going to be happy all the time or whatever.
It just means I’m genuinely enjoying the process and it’s energizing me.
For me, I hate sales calls.
So I’d like to avoid those as much as possible.
So I’ll have to create offer documents.
I’ll also need at least 3 days a week to create offers.
It’d be nice to have 52 offers per year (1 a week for my audience).
Also, I hate blasting social media feeds. So I won’t be posting on social media all day.
I also won’t be working with founders who want to use Claude and ChatGPT before discovering what their unique brand voice is. I’ll be willing to hand hold for as long as possible since not every founder gets this right away. But understanding personal voice is a vital part of the process for capturing strong engagement, especially in the AI age.
I work with founders who care about their creative expression and want to express that through their business.
I’ve found that the more specific and unique my intention is, the harder it motivates me to work, and the better my odds at actually fulfilling it.
Until next time.
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