Short one today.
Yesterday one of my emails was featured in Gill Hill’s Substack.
Gill is a master editor with a focus on fictional editing and plot coaching.
And unlike many editors, she edits with a copywriters framework in mind. I don’t know anybody with that particular skill set.
In the piece, she breaks down a linguistic concept called “prosopopoeia,” and I didn’t even know I was using it.
I thought it was fascinating, so I’m sharing it with you today.
You can read the breakdown here.
You can also learn more about Gill’s work here.
Until next time.
P.S. My “Electric YouTube Hooks” Workshop starts in less than 1 week.
I’ll be going deep on what makes a strong hook. So you’ll know how to identify a strong hook immediately.
You’ll also have the chance to start writing your own hooks, so you can get more people interested in your paid offers.
Plus I’ll have a special announcement in the beginning of the workshop.

Leave a Reply