| Last month, I started my own YouTube channel. I said I was going to do this with my mission to YouTube Mastery. I had multiple clients reaching out saying they wanted help in the video space. So my goal was to get at least 20-50% retention on each of my videos, and help my clients incorporate those lessons. I haven’t hit that 50% retention goal… yet. But I’ve had a few winners, and I’m already noticing some lessons. For example…I had a 28% retention on the “My First YouTube Video.” Not bad. But I chalk that up to “who’s this new guy” curiosity. However, my highest performing YouTube video, “The Wrong Way to Be Authentic,” had a 33% retention rate. That’s solid retention. And once I rewatched the video, I could see why it was better.I was cracking some jokes. I was more off the cuff. Plus, I was also giving a unique take that I hadn’t told anybody yet. The other two videos were “How to Build Empathy” and “If you’re a founder, stop doing these 5 things” were more generic, tutorial focused. It’s also interesting that the “stop doing 5 things” had the most views (almost 1k), but had the lowest retention. So the hook was clearly good, but the content itself didn’t land. So the big insights here… – People want substance, but they mostly want to be entertained, so entertain them first. – Next time you have a unique take, immediately pull up your zoom and record it. You don’t have to publish, but record as soon as you can – If you have a great hook, that can lead to views, but it doesn’t necessarily lead to retention I’ll be doing some more analysis of my videos in the future, and I’m excited to double down more on what’s working.Until next time. P.S. I’m working on a new workshop where I help founders become their own creative director by outlining scripts and emails. This goal with this is to clear space in your brain, so you can ship more stuff that’s authentic to you so you can increase retention and engagement. I’ll have it ready soon. |
Lessons from my first month of YouTube videos
Leave a Reply