I was discussing content ideas with a client last week, and she said something that led to me wanting to record this video.
A lot of people think authenticity just means being honest.
But after 8+ years of looking at copy analytics, I believe it’s a little more subtle than that.
So in today’s video, I’m showing what it really means to “be yourself.”
If you follow these rules, writing stops feels performative.
Instead, it actually gives you energy.
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